OUR SERVICES
We can assist businesses in creating communications strategies that maximise brand exposure through a mix of traditional and digital media. Our expertise lies in the design and execution of employee engagement plans; client communication campaigns and new business sales collateral.
Social media management
With so many companies competing for attention online, you must stand out from the rest to get noticed. To gain customers you need a dedicated approach and constant conversation that builds trust in your brand. We can help you to manage your social media page content.
With more than 2billion active users, Facebook is the perfect platform to establish your brand, communicate with your clients and drive engagement.
More than 60% of users discover and learn about new businesses via Instagram. By posting highly visual, geo targeted content, companies are able to increase their following and client base exponentially.
Establish your business as a thought leader by posting valuable industry information, White papers, webinars and opinion pieces. By connecting and engaging with potential clients, Linkedin users can increase sales.
With more than 80% of users mentioning a brand in a tweet, Twitter is the perfect platform to connect with your clients and to prioritize customer service through Twitter.
Social media advertising
Social Media advertising provides a huge marketing opportunity for businesses. We manage paid campaigns across Facebook, LinkedIn and Instagram and ensure you reach your objective by using the latest social media tools and techniques to maximise your reach.
OUR PROCESS:
Identify your target audience
Create imagery
Craft persuasive copy
Create the campaign & track progress
Provide reporting
CONTENT CREATION
Creative concepts & campaigns
We love creating campaigns that promote your brand or engage your staff. Using the right content and tone is critical in supporting your brand image, and projecting these through consistent and frequent communications is a powerful way to connect with your audience.
Blog writing
Blogging is an important aspect of any Marketing plan. A well written blog will establish your business as an industry expert and leader in your field. In addition to establishing credibility, a blog is a great way to drive organic traffic to your website and ensure that fresh content is added regularly.
Digital copywriting
We have vast experience writing copy for email newsletters, campaigns, blogs, news and press releases, catalogues, brochures, scripts, and staff engagement campaigns. We storyboard content and create copy that is targeted and compelling.
Proofreading and Editing
Our proofreading service checks for spelling, punctuation and grammar errors that are usually missed by spelling tools. Substantive editing includes ensuring the document has a logical flow, is coherent and that the content pertains to the audience. Changes are made in the document using track changes mode. The changes are thus highlighted for you to accept them at your discretion.
Bid and Proposal writing
Responding to tenders or delivering killer proposals are a big part of gaining new business. So, while you are on the road building your business, our team will focus on managing your tender and proposal process. We are accredited by the Association of Proposal Management Professionals (APMP). Our expertise lies in the travel industry but also encompasses various other business sectors.
Social media writing
We create persuasive content to connect consumers to your business, services, and products across various social media platforms including Facebook, Instagram and LinkedIn. We use content plans to make your brand stand.
Email database management
Effectively managing your database is a smart move. The more accurate your database, the better your return on investment. This allows you to segment your target market to tailor messages and offers to your target market.
For employee messaging, communication can be personalised to consider the role and what they need to know in relation to this.
EMAIL MARKETING
Email marketing
Emailers are an effective and cost-effective addition to your digital marketing arsenal. An email delivers a personal message directly to your customers inbox, so is the perfect way to target communication and extend your advertising reach.
You can measure delivery, bounce, open, click through, and share rates to improve campaigns and build engagement. Here some of the more popular marketing campaign examples:
Newsletters
Offers
Announcements
Events
Surveys
EMAIL MARKETING
Email marketing
Emailers are an effective and cost-effective addition to your digital marketing arsenal. An email delivers a personal message directly to your customers inbox, so is the perfect way to target communication and extend your advertising reach.
You can measure delivery, bounce, open, click through, and share rates to improve campaigns and build engagement. Here some of the more popular marketing campaign examples:
Newsletters
Offers
Announcements
Events
Surveys
Email database management
Effectively managing your database is a smart move. The more accurate your database, the better your return on investment. This allows you to segment your target market to tailor messages and offers to your target market.
For employee messaging, communication can be personalised to consider the role and what they need to know in relation to this.
EMPLOYEE COMMUNICATION
Effective internal communication creates a high performing, engaged workforce that is committed to achieving success for your organisation. We help you manage the day-to-day conversation to optimise engagement and ensure that communication reaches your teams wherever they are so that they remain connected and involved.
There are two distinct, yet equally important, elements to internal communication.
1. The first element is communicating the business strategy and plan and the key activities that will support achieving your objectives. By taking your employees on the journey with you, they’ll be able to buy into the vision for your business, provide invaluable insight and feedback into your plan and be in a better position to support and integrate the overall plan in their respective roles. It’s also vital that your team is the first to know any exciting company news. Whether it’s a new product launch, a brand refresh or securing a new account, don’t underestimate the power of inclusion.
2. The second essential part of internal communication and marketing is to have an internal marketing strategy that consistently communicates with your team. This could include: a monthly newsletter, internal incentives / competitions, and an internal poster campaign. This will provide both a channel to communicate the external activities and a platform for empowering and creating a positive internal culture with effective communications.
SOCIAL MEDIA
SOCIAL MEDIA